What we did
Over the past eight years, Guardian Life has worked with Agenda to capture human stories that matter to the brand through their annual report.
For their 2017 report, we worked with Guardian to develop a concept around the idea of “Ready”—Ready to thrive. Ready to act. Ready to grow.
Based on analytical insights, we knew how well customer stories could carry and spread the brand message.
So, we set out to build and tell deep, human stories that point to real outcomes, reflecting the mutual company’s 150+ year commitment to customers.
In all, the 2017 annual report site was built to house snackable content including customer videos, infographics, original photos and enhanced social sharing elements.